Elementi is a fictional, high-end traditional Croatian cuisine restaurant located in New York City. The term itself, Elementi, is Croatian for elements; representing the different components that aid the food such as wind, sun, land, and sea. To meld the natural beauty and aesthetics of the European country with a modern and hectic culture of New York, natural textures and custom illustrations were paired with unique patterns and simple type and layouts. Since Croatia’s citizens highly revere their country and its flag, the colors red, blue, and white, were predominantly used. Abstracted traditional symbols are also used to help pull the culture into the design even more.