Ballistic Bristle is a submarine cleaning service, specifically niched towards working for Naval bases. The logo design and color palette were inspired by the radial patches worn by navy-men, all while keeping touches of a cleaning service in mind. An original illustration of a turtle shell was drawn in the logo to represent the hard exterior of the animal, while paying homage to the first submarine to function underwater named The Turtle. Through the brand guide, colors and leading lines were kept consistent to speak the brand’s personality. Fun patterns were integrated to help personalize the company as well as build its character.